Friday, August 30, 2013

August 30th is National Toasted Marshmallow Day


 Happy Toasted Marshmallow Day !  At Just Ask Josh we love a toasted marshmallow- so much so that we use our GF chocolate chip cookies to make our very own unique S'more!

  I personally love to read about the history of food-which, in the case of the marshmallow, is a surprising one!  There is actually a plant called the marsh-mallow.  The sap from the marsh-mallow plant was used medicinally for sore throats. But the use of marshmallow to make a sweet dates back to ancient Egypt where the recipe called for extracting sap from the marsh-mallow plant and mixing it with nuts and honey.  Confectioners in early 19th century France made the innovation of whipping up the marshmallow sap and sweetening it, to make a confection similar to modern marshmallow. The confection was made locally, however, by the owners of small sweet shops. They would extract the sap from the mallow plant's root, and whip it themselves.

The candy was very popular, but its manufacture was labour-intensive.  Fast forward to 1948 when American Alex Doumak invented a technique that allowed marshmallows to be manufactured in a fully automated way. This method produced the cylindrical shape that is now associated with marshmallows.  

  Traditionally marshmallows are toasted over an open flame- a North American & Australian tradition.  For those adventurous readers here is a link to a homemade GF marshmallow recipe.
http://www.epicurious.com/recipes/food/views/Homemade-Marshmallows-242701

For those of you who choose a simpler road and want to head out to the stores make sure your store-bought marshmallows are gluten-free. In the U.S.  the marshmallow industry is dominated by two main companies: Kraft Foods Inc. and Doumak Inc. The good news is, both manufacture only gluten-free marshmallows.  Kraft makes Jet Puffed marshmallows in sizes ranging from mini  through jumbo (ideal for roasting over a campfire). Kraft marshmallows are widely available in stores .  Kraft will disclose all gluten-containing ingredients on its labels, and while it doesn't label its marshmallows specifically "gluten-free" or test them for trace gluten, they're not subject to gluten cross-contamination in production.  Doumak, meanwhile, makes only marshmallows, and all of its products are gluten-free. Campfire brand marshmallows are made by Doumak, and the company also makes marshmallows for private store brands, including Walmart's store brand and CVS Brand, according to a customer service representative.
Now you are ready to celebrate National Toasted Marshmallow Day- grab the kids, start a fire and enjoy!
Share your marshmallow recipes with us in the comments section below! We want to hear from you.

Friday, August 2, 2013

Celiacs Celebrate Today with the FDA's GF Labeling Regulations in Place


Finally, the FDA defines “gluten-free” for food labeling

Press Announcements FDA defines “gluten-free” for food labeling
http://www.celiaccentral.org/NFCA-Responds-to-FDA-Gluten-Free-Labeling-
Rule/796/
 
Celiacs everywhere are now celebrating and breathing a sigh of
 relief. I know I am!  As a mother of 3 children
 ( two with celiac disease) and a GF business owner I am all
 too aware of the risks celiacs take when purchasing a 
product that states it is GF but there is no outside 
testing certification that actually deems it truly gluten-free.  
Recently, my son Josh had his annual blood work performed.  
This always includes a celiac panel just to make sure that we
 are on the right GF path.  Josh has been GF for almost 11 years
 now and his levels are always perfect since being GF. Not so this 
time around.  His antibody levels were elevated and I honestly do 
not know why!  Josh does not cheat, that I know for sure,  
but maybe some products that he is eating, that state they are GF, 
are truly not GF or safe enough for someone with celiac disease.
 The FDA labeling law will force manufacturers to test their 
products that they want to be labeled GF.  
As a GF business owner I have positioned our products 
specifically for this day.  At Just Ask Josh our products are all 
sampled and ELISA tested to be <10ppm- significantly below the 
FDA regulations for GF.  I am very proud of our testing and GF
 certification.  Yes, it does cost to have the products tested but
 I would not have it any other way!
Our GF certification at Just Ask Josh GF Baked Goods



What do you think about the FDA's GF regulations? 
How will this impact your product choices?  
Let us know your thoughts!